PENINSULA AND EXCELSIOR HOTELLocation:
Coleman Street, SingaporeInfo:
Our team worked on reinventing the identity of Excelsior Hotel to modernise and upmarket their offerings to an increasingly discerning business clientele. Based on the company’s existing corporate identity, we worked with the hotel’s team to conceptualise a setting that was new and yet still familiar to their long-standing clients. We used circular wood and patterned carpets and textures in each area to bring about the sense of home.